Effective Date: 5th April, 2025

Rasa Roots (“Company,” “we,” “us,” or “our”) values your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website www.rasaroot.com (“Website”) or interact with our services. By accessing or using our Website, you consent to the terms outlined in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

a. Personal Information

• Name, phone number, email address, shipping and billing address.
• Account details (if applicable).
• Communication preferences and feedback.

b. Financial Information

• Payment details such as credit/debit card, UPI, or other payment methods (processed securely by third-party payment gateways; we do not store financial data).

c. Technical & Usage Information

• IP address, device type, browser type, operating system.
• Browsing behavior, location data, and cookies.
• Website interaction and analytics data.

2. How We Use Your Information

We collect your data for the following purposes:

• To process orders, payments, and deliveries.
• To provide customer support and respond to queries.
• To personalize user experience and improve our Website.
• For marketing, promotional emails, and targeted advertisements.
• For fraud detection, security, and compliance with legal obligations.

3. Sharing of Information

We may share your data with:

• Third-party service providers (payment processors, shipping partners, analytics providers).
• Advertising partners (Google, Meta, and others for targeted ads).
• Legal authorities when required by law or to protect our rights.
• International service providers where necessary, ensuring compliance with applicable data protection laws.
  We do not sell your personal data.

4. User Rights & Consent

• You have the right to access, modify, or delete your personal data by contacting us at contact@rasaroots.com.
• You may opt out of marketing communications via the unsubscribe link in emails or by contacting us.
• You can manage cookies through your browser settings.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies for:

• Website functionality and user experience.
• Analytics and performance tracking.
• Advertising and retargeting (Google Ads, Meta Ads, etc.).
  By using our Website, you consent to our use of cookies. You can control cookie preferences through your browser settings.

6. Data Security

We implement industry-standard security measures to protect your data, including:

• SSL encryption for secure transactions.
• Restricted access to personal data.
• Compliance with applicable data protection laws.
  However, no system is completely secure, and we cannot guarantee absolute security.

7. Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated Effective Date. Continued use of our Website constitutes acceptance of the revised policy.

8. Contact Us

For privacy-related inquiries, please contact us at:
Rasa Roots
Surat, Gujarat – 395004
Email: contact@rasaroots.com

This Privacy Policy complies with Indian data protection laws, including the Information Technology (IT) Act, 2000 and the Personal Data Protection Bill (PDPB), 2019.